"Good marketing makes the company look smart. Great marketing makes the customer feel smart." -Joe Chernov “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” — Jay Baer "Your brand is a story unfolding across all customer touch points." — Jonah Sachs "The customer’s perception is your reality.” - Kate Zabriskie